WhatsApp Business 24-hour rule, explained for sales teams
Published on: 02/10/2026
When the WhatsApp 24-hour window starts, resets and closes, what to send after it, the 72-hour rule for ad leads and the October 2026 charging change.

When the WhatsApp 24-hour window starts, resets and closes, what to send after it, the 72-hour rule for ad leads and the October 2026 charging change.

Where “80% of sales need five follow-ups” really comes from, plus a 14-day follow-up cadence for inbound leads on WhatsApp, phone and email.